“The Art and Discipline of Pure-Form Thinking” by Pat McNellis Shooting down ideas seems to have replaced Baseball as “America’s favorite pastime.” Let’s face it…we’re good at it. It’s something we’ve learned to do since we were kids. Well, as kids, we were often told “don’t do that” or “that’s a dumb idea.” Maybe not […]
Tag Archives | Brainstorming
Brainstorming Series: Laying the Foundation for Rich Ideas
There are three “foundational aspects” that need to be present to have a good ideation session in Compression Planning. You must have the right players present. This seems obvious but it often isn’t. If you have a need for an ideation session with the Marketing Department, most sessions will be made up of “marketing people.” […]
Brainstorming Series: Why You Should Never Brainstorm
When I say Brainstorming, people already have a concept of what I am talking about. “Labels” allow us to quickly understand a new concept and make it immediately relevant. You’ve probably participated in many idea generation sessions you’d call “Brainstorming.” The process for generating and developing ideas in Compression Planning is called “Churning” – like […]
Developing Actionable Ideas
“Developing Actionable Ideas: Spinning/Churning” One of the cornerstones of Compression Planning is the concept of “Spinning/ Churning.” I believe this is possibly the hardest concept for people to master. When done well, it also serves as the greatest form of Compression you can get from your planning efforts. First, what is spinning/churning? It’s the art […]