Tag Archives | ideas

Brainstorming Series: Laying the Foundation for Rich Ideas

There are three “foundational aspects” that need to be present to have a good ideation session in Compression Planning. You must have the right players present. This seems obvious but it often isn’t. If you have a need for an ideation session with the Marketing Department, most sessions will be made up of “marketing people.” […]

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Brainstorming Series: Why You Should Never Brainstorm

When I say Brainstorming, people already have a concept of what I am talking about.  “Labels” allow us to quickly understand a new concept and make it immediately relevant. You’ve probably participated in many idea generation sessions you’d call “Brainstorming.” The process for generating and developing ideas in Compression Planning is called “Churning” – like […]

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