Tag Archives | Ideation

Brainstorming Series: Why You Should Never Brainstorm

When I say Brainstorming, people already have a concept of what I am talking about.  “Labels” allow us to quickly understand a new concept and make it immediately relevant. You’ve probably participated in many idea generation sessions you’d call “Brainstorming.” The process for generating and developing ideas in Compression Planning is called “Churning” – like [...]

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Developing Actionable Ideas

“Developing Actionable Ideas: Spinning/Churning” One of the cornerstones of Compression Planning is the concept of “Spinning/ Churning.” I believe this is possibly the hardest concept for people to master. When done well, it also serves as the greatest form of Compression you can get from your planning efforts. First, what is spinning/churning? It’s the art [...]

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