Tag Archives | idea churning

Brainstorming Series: Why You Should Never Brainstorm

When I say Brainstorming, people already have a concept of what I am talking about.  “Labels” allow us to quickly understand a new concept and make it immediately relevant. You’ve probably participated in many idea generation sessions you’d call “Brainstorming.” The process for generating and developing ideas in Compression Planning is called “Churning” – like [...]

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