Most ideas aren’t ideas…they are the “kernels” of ideas that still need to be popped. So, how do you get you beyond the useless output of typical Brainstorming sessions? In Compression Planning it’s simple. You “Churn” the ideas. But what exactly does “Churn” mean? You know you have a “churned idea” when it has been [...]
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When I say Brainstorming, people already have a concept of what I am talking about. “Labels” allow us to quickly understand a new concept and make it immediately relevant. You’ve probably participated in many idea generation sessions you’d call “Brainstorming.” The process for generating and developing ideas in Compression Planning is called “Churning” – like [...]
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