There are three “foundational aspects” that need to be present to have a good ideation session in Compression Planning. You must have the right players present. This seems obvious but it often isn’t. If you have a need for an ideation session with the Marketing Department, most sessions will be made up of “marketing people.” […]
Archive | July, 2011
Brainstorming Series: Getting Your Ideas To “Pop”
Most ideas aren’t ideas…they are the “kernels” of ideas that still need to be popped. So, how do you get you beyond the useless output of typical Brainstorming sessions? In Compression Planning it’s simple. You “Churn” the ideas. But what exactly does “Churn” mean? You know you have a “churned idea” when it has been […]